Tyler North

I’m Tyler, an art director interested in ideas that keep going once people get hold of them. I’m drawn to work that has a life beyond the board it is presented on. Ideas that become objects, systems, shared rituals, or things people start adding to themselves. CATSCII explains that best. It began as a small figurine, but the real project became the world around it. where it appears, who finds it, what gets logged, and why a tiny object can start to feel like part of something bigger. That is the kind of thinking I keep coming back to. Not just what an advert says, but what it does once it leaves my hands.